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The Ultimate Beginner’s Guide to SEO: Everything You Need to Know

If you’ve been toying with the idea of starting a business or launching a new project, one of the most important things you need to consider is search engine optimization (SEO). Search engines offer an incredible opportunity for any business competing in the market. Whether you’re just getting started or have been running your company for years, SEO can help you rank higher in search results and beat out competition. This article will provide all the information you need to know about SEO and why it’s so important for your business.

What is SEO?

SEO is the process of tweaking your website, content, and other aspects of your business to be found by search engines. The ultimate goal of SEO is to rank higher in search engine results pages (SERPs) so that people who are looking for products or services like yours will find you.

There are many factors that go into ranking on SERPs, including quality of your website, backlinks from other sites, text on your site, and social media engagement. Below we take a closer look at each factor and explain how it relates to SEO.

Why You Need SEO

There are so many reasons why you need SEO for your business. Some of the most obvious reasons why you need SEO for your business is because it greatly improves your website’s search engine ranking and boosts traffic to your site. With a higher ranking, you will have more people coming to your site, which means more customers and more revenue.

An additional benefit of SEO is that it can help you find new partners. For example, if you’re launching a blog related with running, then targeting keywords like “running equipment” or “running stores” could bring in potential partners like shoe companies or running stores who offer these products. It may not be clear at first, but SEO can help you identify potential partners who didn’t know they wanted to work with you until they found out about your company on the first page of Google results.

Importantly, SEO can help save time and money when it comes to advertising – one of the most common mistakes small businesses make is trying to advertise too much with little success. By investing in SEO early on, you’ll be able to spend less time and money on advertising since the word will spread organically by people interested in what you’re selling!

How To Do SEO Yourself

SEO can be done alone or with the help of a professional. If you’re interested in doing it yourself, there are many tools and resources online that can help you get started. Some of the best resources include Google Analytics, Moz, and SEMrush. These sites offer free monthly reports and provide valuable information about how your website is ranking on search engines. You can also use Google Search Console to assess your site’s visibility by reviewing search traffic and data on which keywords are driving traffic to your site. If you find that there are keywords driving traffic to your site but they are irrelevant, you can take steps to change that by refining content accordingly. In other words, make sure each page has a focus keyword or phrase that pertains to your business needs.

On-page optimization

On-page optimization is a crucial part of any SEO plan. Essentially, this refers to what you do to a website’s content and code to make it more easily found by search engines. When people search for something online, they type in keywords that are relevant to their needs. In order for your site to rank higher than others for these keywords, you need to create content that includes those words and phrases. On-page optimization also includes making sure your code is clean and that your site loads quickly and efficiently.


Keywords are one of the first things you should be thinking about when it comes to SEO. They are the words or phrases that people would search for when looking for your products or services. For example, if you’re a dog walker, you might use keywords like “dog walker in the neighborhood near me” and “hire a dog walker.” The goal is to find keywords that will have your website ranked higher in search results.

On-page SEO

On-page SEO refers to anything you do on your website to make it more likely to rank higher in search engine results. You can increase your chances of ranking by using the right keywords, structuring content so it appears more relevant to the search terms, and using quality content with high word counts.

URL structure

URL structure is one of the most crucial parts of SEO. Search engines use URLs to determine relevancy and rank web pages. They do this by looking at keywords in the URL, content on the page, and other relevant factors. For example, a URL with the keywords “organic baby clothing” would rank higher than a URL without those keywords.

A prime example of how search engine ranking works is how you would rank for “organic baby clothing” if you had a website with that URL. If every keyword in your URL was relevant to organic baby clothing, then your content would have more keywords related to organic baby clothes on it, your title would be something related to organic baby clothes, etc., then you would be able to rank higher for organic baby clothes than someone who didn’t include those keywords at all or only had one keyword in their URL.

Meta descriptions

Meta descriptions are the short paragraph that appears under your URL in search results. They aren’t always used by Google, but if they are, they will have a big impact on your rankings. Google reads the meta description and uses it to decide what is most relevant to the searcher searching for you. You should be as specific as possible so that potential customers know what they’ll find when visiting your website


Keywords are important because they tell search engines what terms to rank your page higher for. In order to rank well in the SERPS (search engine results page), you want to include keywords in three places:

  1. Title Tags: The headline of your web page
  2. Headings: The text at the top of each section of your web page
  3. Content: The information on the web page you want to rank well for

Backlink strategy

Backlinks are the cornerstone of any SEO strategy. Backlinks are just another term for “links” that point to your website. The more backlinks you have pointing to your site, the better results you will see in search engine rankings. To create a link, all you need is an HTML link button and URL. Once you have a few links set up, it becomes easier to get others to link back to you. Make sure you ask anyone who mentions your site online or sends an article your way if they would be willing to add an HTML link back to your site.

Further considerations

In future articles we will look at:
  1. Titles
  2. Introduction
  3. Images and video content
  4. Keyword research
  5. Inbound links
  6. Page loading speed
  7. Internal linking
  8. SEO plugins